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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does the Product Demographic Affinity Profile (PDAP) Index measure?

A) The total sales of a product to all demographic groups.
B) The likelihood of a product succeeding in a new market.
C) The percentage of a product's sales within a specific region.
D) The strength of a demographic group's preference for a product or category compared to the general population.

2. Who benefits from a successful promotion?

A) All of the above
B) Manufacturer
C) Retailer
D) Shopper

3. What is the primary benefit of planning high-ROI promotions?

A) They eliminate the need for promotional frequency optimization
B) They ensure all shoppers receive the same promotional offers
C) They reduce the need for vendor funding contributions
D) They deliver stronger sales per dollar spent, maximizing return

4. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 29.6
B) 13.9
C) 46.8
D) 15.7

5. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy across categories
B) Helps understand how shoppers buy across channels
C) Helps understand how shoppers buy across retailers
D) Helps understand how shoppers buy from month to month

Solutions: