Exam Name: Facebook Certified media buying professional
Certification Provider: Facebook
Corresponding Certification: Facebook Certification
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Instant Download Facebook : 410-101 Questions & Answers
Check Updated on: Sep 13, 2026
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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Planning | - Fundamentals of Facebook media buying - Align campaigns to business goals - Audience targeting strategies |
| Campaign Setup & Implementation | - Ads Manager configuration - Pixel, SDK and offline conversions setup - Campaign structure and objectives |
| Campaign Optimization | - Bid strategies and delivery optimization - Placements and Advantage + configurations - Budget management and scheduling |
| Measurement and Reporting | - Optimization recommendations based on metrics - Performance reporting tools - Key performance indicators and insights |
Facebook Certified media buying professional Sample Questions:
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
- A. Run retargeting campaigns to people who have made purchased in the past 10 days.
- B. You should increase attribution window to 7 days.
- C. Delete all remarketing campaigns
- D. Change optimization from custom conversions to value optimization.
You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.
- A. You need to make sure your community manager has the correct access level on your client's ad account.
- B. You create a new Facebook pixel on your Business Manager
- C. You add your Community Manager as Admin to your client's Business Manager
- D. You add your Community Manager as Analyst to your client's Ad Account.
- E. Your community manager should have access to all the tools since he is an analyst in your client's add account.
- F. You need to assign the ad account to your client's pixel.
Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.
- A. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
- B. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
- C. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
- D. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
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What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. Page Advertiser
- B. Fan Page Admins
- C. Ad Account Admins
- D. Page Analyst
- E. Fan Page Analyst and Ad Account Admin
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.
- A. Ad Quality
- B. Quality Ranking
- C. Conversion Rate Ranking
- D. Relevance
- E. Advertiser bid
- F. Frequency
- G. Estimated Action Rates
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