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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Compile a set of community recommendations and testimonials with individual demographic information
B) Show a graph that includes online and offline community membership growth numbers for the past 5 years
C) Compile insights that include dates, demographics of members across the community and growth numbers
D) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations

2. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Reach out privately to community members who might be interested in attending
B) Provide discount codes to community members who buy early bird tickets
C) Schedule event speakers to host Q&As in the community leading up to the event
D) Post a link to the event website with a daily reminder to purchase

3. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Hold a daily meeting with the full team to track progress for each region
B) Ask each regional manager to submit an individual report, then merge those into one report
C) Create a template and require each regional manager to complete that template every month
D) Create a template and require each regional manager to submit results that are above the benchmark

4. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase influencer content across all platforms
C) Increase video content across all platforms
D) Increase community moderation on all platforms

5. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Raise the issue to the most relevant point of contact internally
B) Open a conversation with the community member and discuss their concerns
C) Call the local authorities immediately to report the threat
D) Delete the comments and ban the community member from the Page

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