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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A. The audience structure creates a Boolean OR, where a user having either category can be targeted.
B. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
C. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
D. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.

Question 2

You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A. Win Each Category
B. 30
C. Win Every Time
D. 1
E. 15
F. 7

Question 3

Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A. The campaign did not have a set end date.
B. The campaign status was set to Idle.
C. The IDs Delivered section was not configured.
D. The campaign priority was not set.
E. The campaign did not have labels associated with it.

Question 4

What must be created in order to feed user activity into classification categories?

A. a Master Rule Sheet
B. a Data Map
C. Taxonomy Templates
D. Classification Rules

Question 5

Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A. Uses a transparent 1x1 image pixel
B. Only data on users that are seen on a go-forward basis is sent.
C. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
D. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
E. Audience data on past users is sent.

Solutions: