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Oracle 1Z0-1032-21 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Design and Execution- Multichannel campaign orchestration
- Email campaign creation and management
Topic 2: Program Canvas and Automation- Program Canvas workflows
- Event-based triggers and automation logic
Topic 3: Segmentation and Targeting- Dynamic content personalization
- Audience segmentation logic
Topic 4: Data Management- Profile lists and relational data
- Data ingestion and integration concepts
Topic 5: Analytics and Reporting- Campaign performance reporting
- Delivery and engagement metrics
Topic 6: Oracle Responsys Platform Overview- Architecture and key components
- Navigation and user interface fundamentals

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Total Clicks, Interval = 3days
B) Measure = Unique Conversions, Event Date = 3 days
C) Measure = Single Clicks, Sent Date = 3 days
D) Measure = Responders, Event Date = 3 days
E) Measure = Responders, Interval = 3 days


2. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.


3. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
D) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.


4. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
B) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
C) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
D) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.


5. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
B) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
C) It is not possible to store an Entry Tracking variable in a PET table.
D) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.


Solutions:

Question # 1
Answer: A
Question # 2
Answer: D
Question # 3
Answer: D
Question # 4
Answer: C
Question # 5
Answer: D

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