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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A) Use a Decision Split activity on the journey canvas.
B) Use Filter Contacts criteria in the journey entry source.
C) Use Automation Studio to query a population into a data extension.

2. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > Import Activity > Data Extension Extract
B) Tracking Extract > File Transfer > Import Activity
C) Tracking Extract > Import Activity > SQL Activity

3. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Reports - Journey Engagement
B) Datorama Reports - Journey Performance
C) Journey Builder - Journey History

4. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Messaging Insight
B) Einstein Engagement Scoring
C) Einstein Engagement Frequency

5. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Configure Content Blocks to only be usable within approved templates.
B) Configure restrictions within a Content Area for approval block types
C) Under user permissions, select limited template access.

Solutions: