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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Tracking Conversions Tab
B) Email Overlay View
C) Send Performance Tab

2. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > Import Activity > Data Extension Extract
B) Tracking Extract > File Transfer > Import Activity
C) Tracking Extract > Import Activity > SQL Activity

3. A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A) Data Filter
B) SQL Query Activity
C) Attribute Group

4. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
B) Schedule an automation to refresh the filter activity each day.
C) Configure the filter DE to auto-refresh dally in properties.

5. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A) Delivery Profile
B) Send Classification
C) Sender Profile

Solutions: