Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-216 Questions & Answers
Check Updated on: Oct 30, 2026
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- Total Questions: 122
- Updated on: Oct 30, 2026
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Salesforce AP-216 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional |
| Exam Number: | AP-216 |
| Passing Score: | 70% |
| Real Exam Qty: | 50-55 |
| Available Languages: | English |
| Related Certifications: | Salesforce Accredited Professional |
| Exam Format: | Multiple select, Multiple choice, Scenario-based questions |
| Exam Price: | USD 150 |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 75 minutes |
| Recommended Training: | Marketing Cloud Personalization Fundamentals |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-personalization |
Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sitemap | 18% | - Catalog and page mapping - Content zones configuration - Web SDK implementation - Sitemap design and best practices - Unified customer profile building |
| Segmentation | 18% | - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment creation and management - Segment rules, filters and goals configuration |
| Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Data Integration | 14% | - Data flow management within and outside the platform - ETL feed system implementation - Event API usage and configuration - Salesforce Connector integration |
| Activation | 18% | - Mobile and server-side campaigns - Campaign optimization and measurement - A/B testing setup and analysis - Open-time email campaigns - Campaign creation and execution |
| Solution Overview | 16% | - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
Salesforce Marketing Cloud Personalization Accredited Professional Exam: Three Formats, Full Support
The official Salesforce Marketing Cloud Personalization Accredited Professional outline defines 7 domains. The leading three are Setup & Administration (6%), Segmentation (18%), and Einstein Capabilities (10%). The full list is in the topics section above, and ActualTestsIT's 122 practice questions cover each one.
No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions Since requirements change over time, confirm the latest on the official Salesforce exam page before scheduling.
Online proctored or onsite testing center Register for the Salesforce Marketing Cloud Personalization Accredited Professional exam through these official channels:
After booking, ActualTestsIT delivers your practice questions within 1 minute — preparation starts the same day.
The AP-216 exam is a Salesforce certification exam validating the Salesforce Marketing Cloud Personalization Accredited Professional syllabus shown above. It belongs to these credential paths: Salesforce Accredited Professional. Candidates in 2026 start with ActualTestsIT's 122 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.
The Salesforce Marketing Cloud Personalization Accredited Professional exam contains 50-55 to complete within 75 minutes. Timed simulation in the ActualTestsIT Desktop Test Engine teaches that rhythm before exam day does.
ActualTestsIT issues a full refund if you take the Salesforce Marketing Cloud Personalization Accredited Professional exam within 60 days of purchase and do not pass. The policy does not apply if the exam is taken within 3 days of purchase, if the exam was never actually taken, or to free materials or expired orders, and the candidate name must match the payer name. Submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Alternatively, exchange for two free exam products of equal value and keep your original update service. Orders arrive by email within 1 minute — contact support if nothing arrives within 2 hours.
The Salesforce Marketing Cloud Personalization Accredited Professional exam requires 70% to pass, and registration costs USD 150. A failed attempt means paying the same fee again — a readiness check with the ActualTestsIT engines before booking is the cheaper option.
Salesforce recommends these training resources for the Salesforce Marketing Cloud Personalization Accredited Professional exam:
Follow the training with steady self-testing — the 122 practice questions from ActualTestsIT help you apply theory and fill any gaps the training leaves.
Three versions of the same study materials: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows with customizable simulation and timed modes that works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. All 122 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
What is the best practice naming convention for attributes?
- A. UpperCamelCase
- B. lowerCamelCase
- C. Lower_snake_case
- D. Upper_snake_case
Correct Answer: A 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
- A. Einstein Recipes
- B. Einstein Decisions
- C. Promotions
- D. Catalog Items
Correct Answer: A,D 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
How often is the Event Stream report refreshed?
- A. Every 15 Seconds
- B. Every 30 Minutes
- C. Every Day
- D. Every hour
Correct Answer: A 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
What are the three types of ingredients available for a recipe?
- A. Co-Occurrence
- B. Recommendations
- C. Machine Learning
- D. Promotions
- E. Catalog-based and Trending
Correct Answer: A,B,E 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
- A. 300 total between filters and goals
- B. 64 total between filters and goals
- C. 25 filters and 25 goals
- D. Unlimited
Correct Answer: B 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
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