Exam Name: Adobe Target Architect Master
Certification Provider: Adobe
Corresponding Certification: Adobe Target
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Adobe AD0-E409 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Adobe Target Administration and Governance | 6% | - Apply the process and best practices to manage users - Define an ongoing Adobe Target implementation strategy and system governance - Describe the administration aspects of the implementation setup |
| Topic 2: Architect, design and implement Adobe Target | 18% | - Evaluate and design an Adobe Target implementation - Select the correct Target Request implementation (Global, Order Confirm, Hybrid) - Describe the implementation of Adobe Target in Native Mobile Apps |
| Topic 3: Adobe Target and supported touch points | 6% | - Describe implementation requirements for mobile, email targeting, and APIs - Describe server-side delivery implementation - Describe client-side delivery implementation |
| Topic 4: Integrating with Adobe Target | 18% | - Apply the process to integrate Adobe Target with Adobe Analytics (A4T) - Describe the integration with Adobe Experience Cloud Audiences - Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions - Apply the process to integrate Adobe Target to Adobe Experience Manager |
| Topic 5: Leverage Adobe Target recommendations | 11% | - Demonstrate an understanding of recommendations, catalogs, and criteria - Apply the process to configure Target recommendations |
| Topic 6: Adobe Target fundamentals | 13% | - Explain the fundamental technologies of an Adobe Target implementation - Identify the appropriate Adobe Target usage for a given scenario |
| Topic 7: Troubleshooting | 28% | - Troubleshoot activity setup errors - Troubleshoot mbox errors - Troubleshoot Target Request and Response errors - Troubleshoot Adobe Target Recommendations Errors - Understand integration errors |
Adobe Target Architect Master Sample Questions:
What is the primary purpose of integrating Adobe Target with Adobe Analytics (A4T)?
- A. To automate personalization using AI
- B. To sync user profiles across platforms
- C. To use Analytics as the reporting source
- D. To enable activity tracking for personalization
A client has a requirement to promote a discount offer to reorder the last purchased product by the user. The recommendation is to use Adobe Target HTML Offers with Dynamic Data. Last product purchased information is available in the data layer when a user logs into the web- application. From the data layer, the information is passed in a Target request as a profile attribute. The HTML Offer has the following code: <h1> Get a discount when you buy
${user.lastProductPurchased} again. Click here for further details! </h1> The offer is not rendering the Dynamic Data.
What is the correct syntax for the Dynamic Data?
- A. ${user.lastProductPurchased encode="escape"}
- B. ${context.lastProductPurchased}
- C. ${campaign.lastProductPurchased}
- D. ${profile.lastProductPurchased}
Which of the following is a fundamental technology that underpins Adobe Target's ability to personalize content for users?
- A. Machine Learning
- B. Analytics Triggers
- C. Edge Network
- D. Cookies
An eCommerce website uses Adobe Target Recommendations. The modules on the website consistently recommend popular products that are out of stock despite having a filter set correctly that excludes products with zero inventory.
- There is currently a custom CSV product feed setup that is ingested on a daily basis and includes inventory data correct at midnight every day.
- The website has a live inventory value displayed on each product page, which is also included in the data layer.
Which option should the client perform to ensure that products are not recommended that have zero inventory on as close to a real-time basis as possible?
- A. Set the entity.inventory Target request (mbox) parameter value to the current live inventory value from the data layer on the Target request that is fired on the product page.
- B. Create a Collection of items that regularly sell out quickly and apply this collection to the criteria of each Recommendations activity.
- C. Change the product feed to use Analytics Classifications instead of the CSV product feed.
- D. Change the product feed to use their Google Product feed data instead of the CSV product feed currently implemented. Set this to ingest at the same interval as the custom CSV product feed.
A Healthcare company wants to develop personalized experiences based on the age and location of the visitor. The Optimization Lead wants to use JSON to pass these parameters into Adobe Target. This requires additional targeting/context information to be passed into Adobe Target.
Which JavaScript function should be used to pass parameters to the auto-created global Target request (mbox)?
- A. adobe.target.getOffers()
- B. targetPageParams()
- C. adobe.target.triggerView()
- D. registerExtension
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