Exam Name: Oracle Eloqua Marketing 2024 Implementation Professional
Certification Provider: Oracle
Corresponding Certification: CX Marketing
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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Forms, Landing Pages & Tracking | 11% | - Landing page configuration and customization - Tracking script and microsite setup - Form creation, advanced techniques and external integration |
| Topic 2: Data Management & Import/Export | 14% | - Data standardization and prioritization - Contact/account fields, views and custom objects - Data import/export tools and automation |
| Topic 3: Branding, Deliverability & Email Management | 13% | - Email configuration, personalization and compliance - Subscription and preference management - IP warming and deliverability setup |
| Topic 4: Security & Administration | 12% | - Asset permissions and contact-level security - Company and instance settings - User creation and security groups |
| Topic 5: Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Topic 6: CRM Integration & Advanced Services | 13% | - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting - Supported CRM integrations and components |
| Topic 7: Campaign & Program Automation | 12% | - Automation logic and workflow design - Campaign Canvas configuration and usage - Program Builder and Program Canvas features |
| Topic 8: Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture - Platform architecture and core concepts - Data enhancement and AppCloud usage |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Which three are filter criteria options when creating a segment? (Choose three.)
- A. clicked specific email links
- B. sent specific emails
- C. custom object linked to another custom object
- D. opened emails from campaigns
- E. compare contact fields
Which client-requested scenario is NOT possible to configure natively within an Update Rule in Eloqua?
- A. the contract's Job Role contact field with the value matched to the Contact's Title field within a lookup table
- B. the contract's Job Role contact field with the value listed within the contact's Title field
- C. the contact's Job Role contact field with the value listed in the Role field of a linked custom object record
- D. the contact's Job Role contact field with a static value based on the value within their Title field
Which two roles are recommended to participate during configuration implementation? (Choose two.)
- A. Eloqua Executive Sponsors
- B. Eloqua Sales Users
- C. Eloqua Power Users
- D. Eloqua Administrators
- E. Eloqua Marketing Managers
Which three Segments are possible to build? (Choose three.)
- A. all contacts that have successfully completed the "Update Contacts" CRM action step in the last day
- B. all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
- C. all contacts from an event from three years ago
- D. all contacts with an invalid email address that are part of the Account for ACME Corporation
- E. all contacts who registered for an event in the past 90 days
You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented.
Why is it important to upload those contacts using the import purpose of "Unsubscribe"? (Choose the best answer.)
- A. to ensure the email addresses are added to the Master Exclude
- B. to ensure the email addresses will not receive promotional emails, but that they still receive transactional emails
- C. to ensure the email addresses are in the Unsubscribe table, but not in the Contact table
- D. to ensure the email addresses are added to the Excluded Domains
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