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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. How could you neutralize the objection "We need to have a data warehouse first before we embark on our Business Intelligence strategy"?

A) If the prospect has only a single other security source, then for small numbers of users it is not difficult to load CAM with the information. Active Directory is the Microsoft standard and will be prevalent in the majority of midsize companies
B) If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, the enterprise solution may be a better fit
C) The 64 bit requirement is for the server, not end-users. You will be delighted by the cost/performance metrics of 64 bit machines. RAM is not expensive and 64 bit machines make great use of it.
D) Why wait? Use the embedded OLAP server and ETL capabilities to get started today.

2. An existing IBM Midmarket customer wants to know how patterns and trends in their data impact their business.
What capability would help them?

A) Business Intelligence
B) Risk Analytics
C) Predictive Analytics
D) Performance Management

3. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?

A) IBM Cognos Express Administrator and an IBM Cognos Express Connector
B) IBM Cognos Express Connector and one of the user roles
C) IBM Cognos Express Administrator
D) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer

4. Identify the offering that is NOT a part of the IBM Midmarket portfolio:

A) IBM Cognos Express
B) IBM SPSS Data Collection
C) IBM SPSS Modeler
D) IBM Social Media Analytics

5. When selling into an organization, what do you need to know from each individual on the customer team involved with the project?

A) What is their role in the project
B) What is their role and individual agenda
C) How does the project impact their jobs
D) What products do they prefer

Solutions: