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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Native apps using BlueKai SDKs using web view
B) OTT box without web view
C) Native apps using BlueKai SDKs without web view
D) Desktop and mobile web sites
E) Hybrid apps using a web view

2. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-number range
B) Key-value string pair with an is or contains operator
C) Key-date pair (exact or relative date)
D) Key-number (integer or float)

3. What is the reason to use batch versus real-time SDT?

A) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
B) If you want user data sent without authentication
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you want user data transferred directly to your server

4. Which of the following is a reason to review and update a taxonomy?

A) Taxonomy permissioning has been activated.
B) The Category Value Assessment has been requested and addressed.
C) There are too many categories in the taxonomy and it is hard to find the right data.
D) It has been a month since the last audit was conducted.

5. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Sub-Domain | Complete
B) Encoded | Direct
C) Exact | Referrer
D) Path | Page
E) Phint | URL

Solutions: