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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Granularity of taxonomy categories
B) Exact number of users that will be classified into each category
C) Total volume of categories that they anticipate in their taxonomy
D) Offline file structure and content

2. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Sampled reports can be run on smaller audience sizes than unsampled reports.
C) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
D) Unsampled reports can be recorded as snapshots, and sampled reports cannot.

3. How often must you review and assess a client's taxonomy for maintenance?

A) Weekly
B) Quarterly
C) Daily
D) Yearly

4. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addNameHash
B) bk_addAddressHash
C) bk_addPhoneHash
D) bk_addEmailHash
E) bk_addZipHash

5. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Program Manager
B) Audience Creation Specialist
C) Web Developer
D) Media Execution
E) Executive Sponsor
F) Data Analyst

Solutions: