Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Associate
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Updated: Oct 21, 2026
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SAP C_C4HMC92 Exam Overview:
| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation |
| Exam Number: | C_C4HMC92 |
| Exam Duration: | 180 minutes |
| Available Languages: | English |
| Related Certifications: | SAP Certified Technology Associate - SAP Marketing Cloud Implementation |
| Passing Score: | 64% |
| Exam Format: | Multiple Choice, Multiple Response |
| Real Exam Qty: | 80 |
| Certificate Validity Period: | Retired, no longer offered |
| Exam Price: | $549 USD |
| Recommended Training: | SAP Training & Certification Shop |
| Exam Registration: | SAP Certification Hub |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored via SAP Certification Hub or authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended practical experience with SAP Marketing Cloud and relevant training |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/ |
SAP C_C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Dynamic Customer Profiling | >12% | - Data model and enhancement - Predictive Studio and Score Builder - Sentiment engagement - Best Record concept |
| Topic 2: Administration Tasks | 8% - 12% | - Workflow setup - Self-service configuration - User and role management - Marketing object lifecycle - Contact anonymization |
| Topic 3: Analytics and Reporting | <8% | - White space analysis - Standard reports and KPIs - Marketing Executive Dashboard |
| Topic 4: Commerce Marketing | <8% | - Re-marketing scenarios - Product and offer recommendations - Webshop segmentation |
| Topic 5: Onboarding and Getting Started | 8% - 12% | - Initial configuration - System overview and navigation - Core functionality introduction |
| Topic 6: Segments, Campaigns and Journeys | >12% | - Marketing permissions and suppression rules - Segmentation modeling - Personalized content creation - Target group types - Campaign categories and execution |
| Topic 7: Integration and Data Upload | 8% - 12% | - Integration error monitoring - Data upload and replication - Standard integration scenarios - Integration with SAP Commerce Cloud - Integration with SAP Cloud for Customer |
| Topic 8: Marketing Planning and Performance | <8% | - Budget and spend planning - Marketing calendar - Planning model setup |
| Topic 9: Lead and Account Based Marketing | <8% | - Account-based marketing setup - Lead processing and tracking - Lead stage definition |
| Topic 10: Extensibility | 8% - 12% | - Configuration extensions - Extensibility options - Custom fields and logic |
Your C_C4HMC92 Questions, Answered by ActualTestsIT
- Segments, Campaigns and Journeys (>12%)
- Onboarding and Getting Started (8% - 12%)
- Analytics and Reporting (<8%)
SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation Sample Questions:
As and administrator, which of the following objects can you design in the Business Analytics work center in SAP Cloud for Customer? (Select 2)
- A. Key figures
- B. Scorecards
- C. Data sources
- D. Dashboards
Correct Answer: A,C 🗳️
What do you use to map a user from SAP Marketing Cloud to a user in SAP cloud Platform Identity Authentication?
- A. Employee ID
- B. User ID
- C. Employee's business role
- D. Employee's e-mail
Correct Answer: D 🗳️
Which apps allow you to perform marketing extensibility operations related to Custom Fields, Custom Business Objects and Custom Views? (3)
- A. Import Data
- B. Segmentation Configuration
- C. Communication Categories and Limits
- D. Manage your Solution
- E. Export Software Collection
Correct Answer: B,D,E 🗳️
Which of the following are implementation steps to create Custom Logic? (3)
- A. Test custom logic using predefined test variants
- B. Publish implementation description to your test system
- C. Create an implementation description using ABAP for key users
- D. Export in Manage your solution by creating a change project
- E. Create filter conditions via Live Target Groups
Correct Answer: A,B,C 🗳️
What are the 3 real-time Analytics offered to measure Marketing success?
- A. Analytical Stories/ Dashboards (Ex. Marketing Executive Dashboard, Lead Dashboard)
- B. Embedded Analytics (Ex. Campaign Success Reporting)
- C. Analytics Apps (Ex. Customer Journey Insight Sentiment Engagement)
- D. All of these
Correct Answer: D 🗳️
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