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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A) Use RMM dynamic content blocks to render the email reply body.
B) Query the RMM data view for the reply body and reference it from a data extension.
C) Use RMM personalization strings to render the email reply body.
D) Check the "Include Replies as Attachments" box in the RMM settings.

2. A customer wants to report on 'Not Sent' contacts in Journey Builder. Which method should be used?

A) Create an Analytics Builder Discover report.
B) Query the _sent Data View for the contact's send status.
C) Use an automation with Tracking Extract.
D) Use the standard report 'Subscribers Not Sent to'.

3. Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder. What should a consultant recommend for segmentation?

A) Salesforce Data Extension
B) Synchronized Data Extension
C) Salesforce Campaign
D) Salesforce Report

4. Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file. In which two ways should they set up their automation to import the data from the file on a nightly basis? (Choose 2 answers)

A) %%BASEFILENAME_FROM_FILEDROP%%
B) File Drop Starting Source
C) Scheduled Starting Source
D) %%BASEFILENAME_FROM_TRIGGER%%

5. Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future. Which two options could be recommended? (Choose 2 answers)

A) Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
B) Leverage Enhanced Dynamic Content blocks within Content Builder to create language-specific emails.
C) Leverage personalization strings within the email template to pull in language-specific content.
D) Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.

Solutions: