Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule - Define the capabilities of page actions |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Email Marketing | 20% | - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
- A. The last campaign of the first contact associated to the opportunity.
- B. The last campaign of the last contact associated with the opportunity
- C. The first campaign of the first contact associated with the opportunity
- D. The first campaign of the last contact associated with the opportunity
Correct Answer: C 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
- A. Change the wait time for the template
- B. Pause the Program
- C. Copy the original Engagement Program
- D. Delete the old sent email
Correct Answer: B 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
- A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Correct Answer: D 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
What is an automation rule?
- A. A rule that automatically applies an action to a prospect based on whether they match set criteria.
- B. A rule that automatically sends an email to all prospects in a list.
- C. A rule that automatically creates a new prospect record when a lead is added to Salesforce.
- D. A rule that automatically creates a list of prospects based on their behavior.
Correct Answer: A 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
- A. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
- B. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
- C. Yes, but it's only available to customers with the Pro Edition
- D. No, you can only have one Salesforce connector at a time.
Correct Answer: D 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
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