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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A) Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
B) Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
C) Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
D) Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

2. You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A) For all prospects who have already matched, no new actions will be applied.
B) For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
C) For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
D) For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

3. Can Email Preference Center demand for logging in

A) False
B) True

4. LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A) Create a new automation rule.
B) Create a new segmentation rule.
C) Add a completion action to the form the prospects completed to register for the webinar.
D) Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

5. Choose required fields while creating a Prospect

A) Profile
B) CD Campaign
C) Grade
D) Score
E) Assign To
F) Company
G) Email

Solutions: