Exam Name: Facebook Certified media buying professional
Certification Provider: Facebook
Corresponding Certification: Facebook Certification
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Instant Download Facebook : 410-101 Exam Dumps
Updated: Sep 13, 2026
No. of Questions: 152 Questions & Answers
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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign Activation | 31% | - Implement audience targeting strategies - Apply buying types and bidding strategies - Set up campaigns aligned with business objectives - Configure brand safety and ad policies |
| Topic 2: Creative Strategy | 13% | - Align creative formats with objectives - Comply with ad creative policies - Apply creative best practices |
| Topic 3: Campaign Optimization | 22% | - Troubleshoot delivery issues - Understand Meta ad auction dynamics - Use Advantage+ solutions - Optimize delivery and performance |
| Topic 4: Media Buying Tools | 20% | - Use Commerce Manager & Catalogs - Configure Events Manager & Conversions API - Manage Meta Business Manager & Business Suite - Set up and analyze A/B tests |
| Topic 5: Reporting & Measurement | 15% | - Apply measurement methodologies - Define relevant KPIs and metrics - Generate and interpret reports |
Facebook Certified media buying professional Sample Questions:
You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.
- A. You should create two new ad sets with Instagram as the only placement.
- B. You should turn off Instagram placement from both ad sets.
- C. You should switch your optimization from CPM to video views.
- D. You should join audiences into one ad set and run a new campaign with Instagram.
- E. You should turn off Facebook placement from one ad set.
- F. You should create a third ad set with a lookalike audience.
- G. You turn off Facebook placement from both ad sets.
Correct Answer: A,B 🗳️
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.
- A. Uses the PageView event, so it's available as part of the Facebook pixel base code
- B. Has a fixed long 45 days attribution window
- C. Uses the ContentView event, so it's available as part of the Facebook pixel base code
- D. Can occur multiple times per link click / view
- E. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
Correct Answer: A,E 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.
- A. You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
- B. You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
- C. You need 1 campaign with 8 ad sets and 1 ad for each.
- D. You need one campaign and four ad sets since you have 4 different variables at the ad set level.
Correct Answer: D 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.
- A. A core audience + a lookalike audience.
- B. A core audience + a website audience
- C. A core audience + an engagement audience
- D. A lookalike audience + a website audience
- E. A lookalike audience + an engagment audience
Correct Answer: C 🗳️
You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.
- A. Set up your billing threshold to $10,000
- B. Configure your campaign limit to $10,000
- C. Set up a lifetime budget for your campaigns to $10,000
- D. Set up your account spending limit to $10,000
Correct Answer: D 🗳️
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