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Quick guide if you don't have time to read whole the page

The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

Marketing Cloud Developer Certification Exam certified salary below

The average Salary of a Marketing Cloud Developer Certified Expert in

  • United State - 10,400 USD
  • Europe - 9,380 EURO
  • India - 40,945 INR
  • England - 7,924 POUND

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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Programmatic Languages35%- Programmatic subscriber exclusion and dynamic content
- AMPscript syntax, functions, and processing
- Server-Side JavaScript (SSJS) usage and best practices
- Implement development best practices
Topic 2: Data Modeling14%- Configure account Contact model
- Differentiate data extension types and uses
- Explain Contact Delete process and impact
- Understand contact record relationships across channels
Topic 3: API22%- API objects, methods, and routes (REST & SOAP)
- OAuth authentication and access token usage
- Response handling and error management
Topic 4: Security7%- Data security options and controls
- Security best practices in Marketing Cloud
Topic 5: Data Management22%- SQL queries and best practices for data extensions
- Import activities and file formats
- Data impact from operations like Contact Delete
- Data extraction methods and send logs

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