Exam Name: IBM Unica Campaign V8.5
Certification Provider: IBM
Corresponding Certification: IBM Certified Specialist
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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Unica Campaign Architecture and Concepts | - System components and architecture overview - Campaign data model and flowcharts |
| Campaign Design and Development | - Building campaigns and flowcharts - Segment creation and targeting |
| Campaign Execution and Optimization | - Performance monitoring and optimization - Campaign execution flow |
| Data Management and Integration | - Data sources and data mapping - Integration with external systems |
IBM Unica Campaign V8.5 Sample Questions:
A user is running a flowchart with multiple Derived Fields where many IDs are selected and notices it is taking a long time to transfer the Audience IDs between the Unica Campaign server and the database. Which of the following configuration settings in Unica will certainly increase the performance of the flowchart?
- A. In the configuration settings, by setting the correct option for server > flowchartConfig >defaultBehaviorWhenOutputToDB.
- B. By configuring a database loader for the appropriate data source.
- C. By enabling IN-DB optimization in the flowchart.
- D. By modifying the BulkInsertBlockSize for the appropriate data source.
Correct Answer: B 🗳️
A user assigns a Global Suppression to an audience level. How does Unica Campaign ensure that the audience keys listed in the suppression list will never make it into a list generated by a flowchart? Campaign automatically removes:
- A. all IDs in the Global Suppression list from the table catalog.
- B. all IDs in the Global Suppression list from every top level Segment, Sample or Snapshot process.
- C. the IDs in the Global Suppression list from the final Select, Extract or Audience process just before the data is written out of the CampaignSystem.
- D. the IDs in the Global Suppression list from every top level Select, Extract or Audience process.
Correct Answer: D 🗳️
A specialist is required to create an offer which can have multiple offer versions. While creating the offer template, what components need to be included to ensure that this is possible?
- A. Parameterized Attributes
- B. Static Attributes
- C. Custom Cell attributes
- D. Hidden Attributes
Correct Answer: A 🗳️
Many flowcharts are finishing with errors but the user cannot see any activity leading up to the error in the flowchart log as logging is set too low. What can be recommended to capture more logging in all future flowchart runs?
- A. Have the user change the logging levels in every flowchart they run: the changes will persist.
- B. Change the logging levels in the campaign_log4j.properties file and restart the web application server.
- C. Use the unica_svradm "loglevel HIGH" command.
- D. Change the levels in the following configuration settings: Settings > Configuration --> Unica > Campaign > partitions > partition[n] > server >logging.
Correct Answer: D 🗳️
A customer has accidentally retired an offer in Unica Campaign. What is the fastest and simplest way a specialist can resolve this problem?
- A. Create a new offer by using the same offer template and attributes.
- B. Make a duplicate copy of the retired offer and a new offer code will be assigned.
- C. Identify the offer that was retired, go into the system tables and reverse its status using SQL queries.
- D. Reactivate the offer from the offer list within Campaign. It will maintain the same offer code.
Correct Answer: B 🗳️
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