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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Treatment
B) Fulfillment
C) Personalization
D) Parameters

2. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A) smart offer
B) parameterized offer
C) static offer
D) base offer

3. In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?

A) Processes
B) Cell reports
C) Flowchart name
D) Campaign code

4. In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

A) The person sending out the Approval request needs to override the need for an Approver's response.
B) The Approval is not completed until all required Approvers respond.
C) The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
D) The required Approver can override the need to send an approval for a specific request.

5. In Unica Campaign, how does response history relate to audience levels?

A) Each audience level has its own related response history table in the database.
B) The only relationship is through the contact history.
C) There is no relationship between the two.
D) The response history tables reference the audience tables.

Solutions: