[Dec 12, 2021] Get New 1Z0-1032-20 Certification – Valid Exam Dumps Questions
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Oracle 1Z0-1032-20 Exam Syllabus Topics:
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NEW QUESTION 20
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Time stamp
- B. Binary string
- C. Currency
- D. Memo text - unlimited number of characters
- E. Number
- F. Medium text - up to 100 characters
Answer: A,D,E
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/data-types-fieldnames.htm
NEW QUESTION 21
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
- A. Click the Version Test button.
- B. Click the Preview button, which has the eye icon on it.
- C. Click the Render button.
- D. Select Workbook > Test.
Answer: B
NEW QUESTION 22
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
- A. Interval Date = August 1, 2016 plus one day
- B. Sent Date = August 1, 2016
- C. Live Date - August 1, 2016
- D. Sent Date = August 1 to August 2, 2016
- E. Event Date = August 1, 2016
Answer: C
NEW QUESTION 23
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
- A. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
- B. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- C. You don't have the segment group feature enabled in the Account Administration settings.
- D. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
Answer: D
NEW QUESTION 24
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns. - B. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- D. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
Answer: B
NEW QUESTION 25
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- B. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
- C. Create the custom report and schedule it to be sent by email to the executive team every single day.
- D. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
Answer: A
NEW QUESTION 26
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
- A. Create an Import Supplemental Table job in Responsys for this file.
- B. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
- C. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
- D. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
Answer: C
NEW QUESTION 27
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Public
- B. Secure
- C. Private
- D. Master
Answer: A
NEW QUESTION 28
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- B. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- C. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- D. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- E. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
Answer: B,D,E
NEW QUESTION 29
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. PET_ID_
- B. EMAIL_ADDRESS_
- C. ADDRESS_
- D. CUSTOMER_ID_
Answer: B,D
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm
NEW QUESTION 30
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
- A. <td>
- B. <div>
- C. <dynamicregion>
- D. <br>
Answer: B,D
NEW QUESTION 31
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. $ {FIRST_NAME}
- B. {FIRST_NAME} $
- C. $FIRST_NAME
- D. {FIRST_NAME}
Answer: A
NEW QUESTION 32
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- B. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- C. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
- D. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
Answer: D
NEW QUESTION 33
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- B. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- C. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Answer: B,C
NEW QUESTION 34
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Link List
- B. Insight Link Report
- C. Insight Link Hashmap
- D. Link Hashmap
- E. Link Table
Answer: E
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/Overview_LinkTables.htm#Link_Tracking_Options
NEW QUESTION 35
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- C. The purchase transaction is attributed to both email campaigns.
- D. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
Answer: D
NEW QUESTION 36
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. $CONTACTS.FNAME
- B. #FNAME. CONTACTS
- C. FNAME ($CONTACTS)
- D. $ {CONTACTS.FNAME}
Answer: A
Explanation:
Explanation
Reference https://community.oracle.com/docs/DOC-982465
NEW QUESTION 37
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- B. In the SMS campaign message designer, enable conversion tracking.
- C. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- D. You must purchase Premium tracking in order to support link tracking in Responsys.
- E. In the SMS campaign message designer, you must enable link tracking for the campaign.
Answer: A,B,C,E
NEW QUESTION 38
In RPL, how do you reference a value in a data source?
- A. project_name.field_name
- B. data_source.field_name
- C. fieldname
- D. data_source_alias.filed_name_alias
Answer: C
NEW QUESTION 39
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