Pass Marketing-Cloud-Email-Specialist Exam in First Attempt Guaranteed 2021 Dumps!
Marketing-Cloud-Email-Specialist Dumps Full Questions - Exam Study Guide
NEW QUESTION 35
Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?
- A. Data Extensions
- B. Active Audiences
- C. Lists and Data Extensions
- D. Lists
Answer: A
NEW QUESTION 36
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
- A. Emails can be formatted for desktop and mobile without extra coding.
- B. One template can only be used for one email, maintaining brand standards.
- C. Templates provide the ability to create email messages using content blocks.
- D. HTML developers are needed to build templates, but not emails.
Answer: A,C
NEW QUESTION 37
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
1. Northern Train Outfitters wants to display different content
areas based on the subscriber data.
What can be used to accomplish
this? Choose 2 answers
- A. Profile Mapping
- B. Dynamic Content
- C. Personalization Strings
- D. AMP script
Answer: B,D
NEW QUESTION 38
When Deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team member's open and click behavior to affect the tracking metrics of the send.
Which two steps must be completed when creating the data extension to address this need?
- A. Set the email address as a Primary key
- B. Mark the "Is Testable" checkbox
- C. Mark the "Is Sendable" checkbox
- D. Define the send relationship by email address
Answer: B,C
NEW QUESTION 39
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
- A. The file for an import activity can be on a desktop computer
- B. The import activity is under Subscribers in the Email Application
- C. The file for an import activity must be placed in a folder on a FTP site
- D. An import activity can be executed manually
- E. An import activity can be used in an automation created in Automation Studio
Answer: A,C,E
NEW QUESTION 40
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Test Send
- B. Send Flow
- C. Triggered Email
- D. User-Initiated Email
Answer: C
NEW QUESTION 41
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)
- A. Paid Mobile Ads
- B. Sales associate request during check out.
- C. Drip campaigns
- D. Authenticate email
- E. Capture from Facebook
Answer: A,B,E
NEW QUESTION 42
Which variable can be tested using the A/B testing tool? (Choose 3)
- A. IP Address
- B. Email content
- C. ISP
- D. From Name
- E. Pre-header
Answer: B,D,E
NEW QUESTION 43
Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?
- A. Data Filters
- B. Measures
- C. Query Activities
- D. AMPscript
Answer: A
NEW QUESTION 44
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)
- A. A way to Unsubscribe
- B. Alink to the sender's website
- C. Any Mailing Address
- D. Physical Mailing Address
Answer: A,D
NEW QUESTION 45
When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2
- A. All subscribers List
- B. Publication List
- C. None of the above
- D. Group List
Answer: A,B
NEW QUESTION 46
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
- A. Active Audiences
- B. Data Extensions
- C. Lists and Data Extensions
- D. Lists
Answer: C
NEW QUESTION 47
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
- A. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- B. Add "Hero_CTAn to the Tracking Alias field for each link.
- C. Include Hero_CTA1 In the filename for each Hero Image.
- D. Include "Hero_CTA" in the Link Tooltip field for each link.
Answer: A,D
NEW QUESTION 48
What does the validate tool check for? (Check all that apply)
- A. Correct syntax for attributes
- B. That each content area specified in the dynamic content rule exists
- C. The presence of an unsubscribe link
- D. A physical mailing address
- E. Invalid email address
Answer: A,B,C,D
NEW QUESTION 49
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
- A. Report results file format
- B. Error report log location
- C. Date range parameters
- D. Error handling parameters
- E. Report results delivery location
Answer: C,D,E
NEW QUESTION 50
Whichtwo best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Import all content up front, rather than piece by piece.
- C. Create folders for each type of uploaded content.
- D. Optimize the way content is stored with a naming convention.
Answer: A,D
NEW QUESTION 51
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,
- A. file transfer
- B. encrypted ftp
- C. data loader
- D. enhance ftp
Answer: D
NEW QUESTION 52
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A dataextension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Create a Test data extension that contains the five content variations the two team members need to validate.
- B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering shouldbe sent.
- C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- D. Enter the email addressesto receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'"
Answer: C
NEW QUESTION 53
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