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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 48 hours in the Provider Inventory Report.
B) The data from the tag will be available immediately in the Provider Inventory Report.
C) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
D) The data from the tag will be available after 24 hours in the Provider Inventory Report.
E) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.

2. What is a BlueKai Mobile Statistical ID?

A) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
C) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
D) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
E) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.

3. What is the definition of a regex pixel?

A) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
B) It is a pixel used for ID swapping.
C) It is a javascript tag used for sending user level category information back to the browser.
D) It is used for DCO campaigns.
E) It is a pixel for transmitting audience data out in real time at the time of page load.

4. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) IFrame
B) Dynamic Synchronous
C) Synchronous
D) Pixel
E) Asynchronous

5. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 times more likely to be in the category than the average user in the selected universe.
B) The user is 17 percent as likely to be in the category than the average user in the selected universe.
C) The user is 1/17 as likely to be in the category than the average user in the selected universe.
D) The user is 17 percent more likely to be in the category than the average user in the selected universe.

Solutions: