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Salesforce Data Cloud Accredited Professional Sample Questions:

1. Northern Trail Outfitters has the following customer data to ingest into Data Cloud and use for segmentation.
1. Propensity to purchase
2. Has active membership
3. Work email address
Which data types should the consultant use when ingesting this data?

A) Percent, Number, Email
B) Number, Boolean, Text
C) Percent, Boolean, Email
D) Number, Text, URL

2. A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?

A) Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
B) Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
C) Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.
D) Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

3. A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning.
What should the consultant recommend to filter the segments by to accomplish this?

A) Business units
B) User preferences for marketing outreach
C) Geographical divisions
D) Marketing Cloud Journeys

4. A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?

A) Party Identification on Patient ID
B) Fuzzy First Name, Exact Last Name, and Email
C) Email Address and Phone
D) Exact Last Name and Emil

5. Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features ca e consultant use to validate the data on a unified profile?
Choose 3 answers

A) Query APL
B) Profile Explorer
C) Identity Resolution
D) Data Explorer
E) Data Actions

Solutions: